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Schedule

Day 0 - 12/01/2010 | Day 1 - 12/02/2010 Print
Last updated on 01/12/2010
8:00am
Registration opens



9:00am
Welcome / Act I


Participants:
Howard Levine (@92Y) - Director of Internet & Creative Strategy, 92nd Street Y
Jeff Keni Pulver (@jeffpulver) - curator, @BrandsConf

9:10am
Personal Experiences are the Heart of Great Brands
Great Brands are HUMAN EXPERIENCES – Not Logos or Ads!

Participants:
David Knies (@davidknies) - Brand Strategist; Founder of Launch Control

9:20am
Making Love to your Customers


Participants:
Saul Colt (@saulcolt) - Author

9:30am
Tweeting for Toddlers: Why Sesame Street Tweets


Participants:
Dan Lewis (@sesamestreet) - Director of New Media Communications @sesamestreet.

9:40am
Humanizing Rice, Cars and Milk: How Three Brands Connected with Consumers


Participants:
Eric Weaver (@Weave) - Director of Digital Strategy, Tribal DDB

9:50am
IRL - Branding in the Real World


Participants:
Emily Gannett (@EmilyGannett) - Co-Founder of IRL Productions & KlickableTV

10:00am
Loyalty 3.0
Find out how companies are missing the mark on creating real customer loyalty and how to engage your company’s best senders and spenders

Participants:
Carol Roth (@caroljsroth) - Author, Business Strategist
Liz Strauss (@lizstrauss) - Founder of SOBCon, brand strategist

10:15am
Global Impact of a fashion institution


Participants:
Gretchen Harnick (@Parsons560) - Assistant Professor, Parsons, School of Fashion

10:25am
Listening to the Consumer: Is Social Media the New Market Research?


Participants:
Lynne d Johnson (@lynneluvah) - Senior Social Media Strategist, R/GA

10:35am
The Humans Behind the Keyboard
We sell labels primarily to Moms. We once tried to act big & corporate; afraid to look like the small company that we are. What a mistake! Being human, hiring humans carefully and empowering our human team to engage our audience with their keyboards has b

Participants:
Tricia Mumby (@mumby) - Co-founder of Mabel's Labels Inc.

10:45am
Small company, big brand


Participants:
Alison Kramer (@nummiesbras) - Owner, Nummies

10:55am
Squirrels with Crayons: Making Friends One Post at a Time
Why does an airport need social media? Learn how Boston Logan uses social media to connect with customers & humanize the travel experience.

Participants:
Lisa Allen Brown (@BostonLogan) - Mgr Emerging Media, Massport - Boston Logan International Airport

11:05am
The evolution of brands from personas to platforms
Brands are becoming an extension of personal agency—not just an experience/instrument to have/use. In a constantly changing world organizations can no longer relay on their old way or they will end up creating increasingly empty social ideas —Ideas that j

Participants:
Manuel Toscano (@bigmao) - Principal, Helsinki Group

11:15am
On Q: Choosing the Right Way to Humanize Brands
Learn to humanize brands even when the humans often leave organizations. Case study on how Quick Chek has made convenience stores human.

Participants:
Ben Grossman (@BenGrossman) - Communications Strategist, Oxford Communications

11:25am
Humanizing your brand starts with your employees


Participants:
Francois Gossieaux (@fgossieaux) - Partner, Human 1

11:35am
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
A great brand experience makes a product both real & human. Key is tailor exp to customer, consistently across touchpoints, esp sm.

Participants:
Jim Joseph (@JimJosephExp) - President of Lippe Taylor Brand Communications and author of The Experience Effect

11:45am
Brand Symbiosis: Keeping Your Self and Your Company in Balance
It can be a delicate balance to be a representative of a company professionally and maintain a personal presence on the web. But a holistic approach based on the principles of symbiosis - mutual benefit - and open communication can make it a healthy relat

Participants:
Amber Naslund (@AmberCadabra) - VP Social Strategy for @Radian6

11:55am
Personalizing a Corporate Brand
A business's brand is very important, but what about its employment brand? Let's talk about how an organization able to provide information about its brand through both its logo and its employee base.

Participants:
Keith McIlvaine (@kufarms) - Corporate Recruiter and blogger for "the HR farmer"

12:05pm
The Business Case for Nonsense
A few video examples showing the power of humor to humanize + tips for creating a comedy video

Participants:
Tim Washer (@timwasher) - Social Media @ Cisco

12:15pm
Take Back Your Brand
Brand Technologist @Axle reveals a new accelerated, collaborative workflow for defining authentic brands.

Participants:
Axle Davids (@1day1brand) - Brand Technologist, Founder Distility.

12:25pm
Seeing your invisible audience
There's an expectation that brands communicate with customers and users on Twitter. But in order to do so, we need to have a better understanding about them. I'll be showing a number of ways that help us see our "invisible audiences".

Participants:
Gilad Lotan (@gilgul) - Technology Tinkerer, Programmer, Designer, Visualization, NYU-ITP, Microsoft FUSE Labs

12:35pm
People are Brands


Participants:
Nick Moore - Chief Creative Officer, Wunderman

12:45pm
Sound of Listening
Humanizing the Trapp Family Lodge brand seemed like a natural step. But the real benefit came from listening to all of the responses and turning that into a business strategy.

Participants:
Rich Nadworny (@rnadworny) - Owner & Digital Strategist, Digalicious
Sam von Trapp - Director of Operations, Trapp Family Lodge

1:00pm
Intermission / Networking / Lunch



2:00pm
Welcome / Act II


Participants:
Jeff Keni Pulver (@jeffpulver) - curator, @BrandsConf

2:10pm
Five Hard Truths about Social Media & Brands


Participants:
David Rogers (@David_Rogers) - Exec. Director, Columbia Business School Center on Global Brand Leadership; author, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.”

2:20pm
The Human Side of Customer Support


Participants:
Frank Eliason (@FrankEliason) - SVP of Social Media, Citibank

2:30pm
Brands Are Listening


Participants:
Adam Zbar (@Tap11) - CEO, Tap11
Ryan Osborn (@rozzy) - Director of Social Media, NBC News
Zack Beatty (@zbeat) - founder, FANATX

2:45pm
Put Your Team In Front of the Brand for Breakthrough Engagement
Statistically relevant results from putting the faces of those who truly represent the firm in front of the Thomson Reuters brand. Its a tactic you can use immediately.

Participants:
Dave Wieneke (@UsefulArts) - Director of digital marketing, Sokolove Law

2:55pm
Open Book Branding: Truth, Transparency & Trust In Marketing
The branding model of traditional marketing is based on a closed system of control. Social marketing branding leverages the power of opening up.

Participants:
Hank Wasiak (@hankwasiak) - Author. TV Host. Teacher. Partner - The Concept Farm

3:05pm
The Humanization of New Media & Entertainment


Participants:
Chris Boucher (@princeboucher) - Founder, Follow the Prince

3:15pm
Humanization of a Brand Riddled with Unscrupulous Competition
The debt settlement industry has been plagued by negative press. CareOne used a creative approach to real life stories to show that they are one of the good guys.

Participants:
Nichole Kelly (@Nichole_Kelly) - Social Media Director for CareOne

3:25pm
JWT INSIDE – Humanizing employer brands through personification


Participants:
Robert Fieseler - Senior Copy writer, JWT

3:40pm
Bringing a Record Label to Life
The panel/Q&A with Country Music Radio Legend Larry Pareigis will discuss breaking down the Anatomy of a "1-dimensional," just a name on CD Music Label using Social Media to connect to listeners, artists and other industry folks.

Participants:
Jessica Northey (@JessicaNorthey) - Founder, Finger Candy Media
Larry Pareigis (@ninenorthlp) - President. Nine North Records

3:55pm
Humanizing the Most Human of Brands: Causes


Participants:
Estrella Rosenberg (@charityestrella) - Founder, Big Love Little Hearts

4:05pm
Individual faces of Causes
Examine how the humanization of causes takes shape through individuals emerging as the face of an organization or service, the new roles required and the impact it has beyond the organizational walls with three case studies.

Participants:
Amy Boroff (@JAofNJ) - Development Director, Junior Achievement
Amy Sample Ward (@amyrsward) - connecting social change/benefit groups to social media tools for listening, conversations, and more effective real change;
Brittney Gilbert (@modestneeds) - VP of Marketing and Outreach, Modest Needs Foundation
Laura Brahm (@OpenSociety) - Web Officer, Open Society Foundations

4:25pm
The Believable Brand
Lessons learned from managing the online voice of Oprah Winfrey for 9 years.

Participants:
Jennifer Severns (@jennerus) - Creative Director, Zócalo Group

4:35pm
Catholic Healthcare West –Humanizing an employer brand by asking real employees to “LiveYourLifeOnPurpose”
Catholic Healthcare West – An innovative approach to employer brand development and launch, involving the entire organization.

Participants:
Peter Price (@peterprice) - Senior Digital Strategist at JWT

4:50pm
Social Media from your place of passion - Humanizing the Brand in Social Media
The very idea of 'social' implies real people interacting with real people. How do brands successfully interact in that space? Showing examples of success and failure in social media, Ric Dragon talks about working from the passion points underlying a br

Participants:
Ric Dragon (@RicDragon) - CEO, DragonSearch

5:00pm
If College/University was a Brand, Students Would Stop Buying
If college was a brand, students would stop buying & given their brand experience, the ROI sucks. What if college students became consumers of their own productivity?

Participants:
Kyra D. Gaunt, Ph.D. (@kyraocity) - TED Fellow 2009. Voicing the unspoken thru song, scholarship & social media.

5:10pm
The New York Times "liked" my six pack abs


Participants:
Stefan Pinto (@stefanpinto) - Host weekly radio show. Write two national columns.

5:20pm
Superhero Origins: Every Brand Needs a Back Story
An epic backstory provide a character and ethos others can identify with. We'll discuss some of the key aspects to a super-hero origins, and how to communicate your natural authority. There's no greater brand story than - I was born to be who I am.

Participants:
Michael Margolis (@getstoried) - President and Founder, Get Storied

5:30pm
Humanizing your brand with social media and location based services


Participants:
Chris Mirabile (@The_Hotlist) - CEO, co-founder, TheHotlist.com

5:40pm
The Power of YOU!


Participants:
Heather OSullivan (@HeatherO) - CEO, HeatherO.com

5:50pm
I didn't get a MacArthur Award this year, and neither did you
It's the rarest of rare birds that gets to win the

Participants:
David Cohen (@davidscohen) - Brand Therapist, Marketing Coach

6:00pm
End of @BrandsConf





* schedule subject to change without notice