Great Brands are HUMAN EXPERIENCES – Not Logos or Ads!
Find out how companies are missing the mark on creating real customer loyalty and how to engage your company’s best senders and spenders
We sell labels primarily to Moms. We once tried to act big & corporate; afraid to look like the small company that we are. What a mistake! Being human, hiring humans carefully and empowering our human team to engage our audience with their keyboards has b
Why does an airport need social media? Learn how Boston Logan uses social media to connect with customers & humanize the travel experience.
Brands are becoming an extension of personal agency—not just an experience/instrument to have/use. In a constantly changing world organizations can no longer relay on their old way or they will end up creating increasingly empty social ideas —Ideas that j
Learn to humanize brands even when the humans often leave organizations. Case study on how Quick Chek has made convenience stores human.
A great brand experience makes a product both real & human. Key is tailor exp to customer, consistently across touchpoints, esp sm.
It can be a delicate balance to be a representative of a company professionally and maintain a personal presence on the web. But a holistic approach based on the principles of symbiosis - mutual benefit - and open communication can make it a healthy relat
A business's brand is very important, but what about its employment brand? Let's talk about how an organization able to provide information about its brand through both its logo and its employee base.
A few video examples showing the power of humor to humanize + tips for creating a comedy video
Brand Technologist @Axle reveals a new accelerated, collaborative workflow for defining authentic brands.
There's an expectation that brands communicate with customers and users on Twitter. But in order to do so, we need to have a better understanding about them. I'll be showing a number of ways that help us see our "invisible audiences".
Nick Moore - Chief Creative Officer, Wunderman
Humanizing the Trapp Family Lodge brand seemed like a natural step. But the real benefit came from listening to all of the responses and turning that into a business strategy.
Statistically relevant results from putting the faces of those who truly represent the firm in front of the Thomson Reuters brand. Its a tactic you can use immediately.
The branding model of traditional marketing is based on a closed system of control. Social marketing branding leverages the power of opening up.
The debt settlement industry has been plagued by negative press. CareOne used a creative approach to real life stories to show that they are one of the good guys.
Robert Fieseler - Senior Copy writer, JWT
The panel/Q&A with Country Music Radio Legend Larry Pareigis will discuss breaking down the Anatomy of a "1-dimensional," just a name on CD Music Label using Social Media to connect to listeners, artists and other industry folks.
Examine how the humanization of causes takes shape through individuals emerging as the face of an organization or service, the new roles required and the impact it has beyond the organizational walls with three case studies.
Amy Boroff (@JAofNJ) - Development Director, Junior Achievement
Amy Sample Ward (@amyrsward) - connecting social change/benefit groups to social media tools for listening, conversations, and more effective real change;
Brittney Gilbert (@modestneeds) - VP of Marketing and Outreach, Modest Needs Foundation
Laura Brahm (@OpenSociety) - Web Officer, Open Society Foundations
Lessons learned from managing the online voice of Oprah Winfrey for 9 years.
Catholic Healthcare West – An innovative approach to employer brand development and launch, involving the entire organization.
The very idea of 'social' implies real people interacting with real people. How do brands successfully interact in that space? Showing examples of success and failure in social media, Ric Dragon talks about working from the passion points underlying a br
If college was a brand, students would stop buying & given their brand experience, the ROI sucks. What if college students became consumers of their own productivity?
An epic backstory provide a character and ethos others can identify with. We'll discuss some of the key aspects to a super-hero origins, and how to communicate your natural authority. There's no greater brand story than - I was born to be who I am.
It's the rarest of rare birds that gets to win the